Contract: Permanent, full-time position
Job Title: Content Marketing Executive
Salary: £25,000 – £28,000 per annum
Responsible to: PR and Content Manager
Directorate: Communications
Job purpose:
Plan and deliver compelling content and campaigns across our digital channels to attract and create demand for visitors and bednights in Newcastle and Gateshead.
- Are you passionate about Newcastle and Gateshead and our visitor economy?
- Do you take pride in what people think about our great city and region?
- Do you enjoy working in a fast-paced environment with a team of enthusiastic and dedicated colleagues?
- Are you a self-starter with new ideas, creative flair with an attention to detail?
- Do you want to play your part in the growth of our local economy, creating jobs and opportunities?
Newcastle and Gateshead attracts 17.83m visitors per annum who add £2.1bn into the local economy and supporting 21,285 jobs. It is an exciting time in the North East of England with bold ambitions to double the value of our visitor economy in ten years. Our content marketing executive plays one of the most critical roles in our organisation as the leading destination organisation (LVEP) for Newcastle and Gateshead, working alongside a team to help create demand for overnight and day visitors, and to champion Newcastle and Gateshead’s tourism and hospitality offer. The successful candidate will tell compelling stories about Newcastle and Gateshead through our owned digital channels including our website (that attracts almost £2million visitors every year), our marketing database and social media channels, working with key stakeholders and to generate revenue/income. The successful candidate will continue to make sure they undertake knowledge development of social media and digital marketing tools, analytics and GDPR to maximise opportunities for reach and commercial income and making sure we meet all legal expectations.
You will have:
- An ability to create high-quality, engaging, SEO optimised content across digital and print platforms.
- 2-4 years’ experience of developing and planning content for social media platforms including TikTok, Facebook and Instagram.
- Experience in creating email newsletters and knowledge of/able to adhere to GDPR practices.
- Experience of working with local businesses to drive partnerships and commercial income.
- An ability to develop and maintain strong and productive relationships with businesses and media partners to drive commercial income
- Experience and ability to deliver creative and engaging content
- Excellent copywriting, English language, communication, and interpersonal skills
- Excellent attention to detail.
- Experience in a busy face paced environment.
- Awareness of the business landscape that NGI operates within.
Principal responsibilities:
The following list is typical of the level of duties which the post holder will be expected to perform. It is not necessarily exhaustive and other duties of a similar type and level will be required from time to time to support NGI to achieve its ambitions.
- Effectively manage, enhance and grow the digital presence of Newcastle and Gateshead as a place to visit.
- Development of organic content and campaigns to reach new audiences through digital platforms (SEO, e-marketing our website & social media)
- Develop blogs, reels and content for all our social media platforms including TikTok Facebook and Instagram.
- Support work with national and international online influencers to expand our online reach.
- Work closely with communications, marketing, digital colleagues to ensure a joined up and integrated approach to campaign and content delivery.
- Create and deliver content to support key NewcastleGateshead national and international marketing campaigns
- Growing NewcastleGateshead’s audiences through our monthly What’s On email, planning and delivering daily activity to ensure NewcastleGateshead’s followers and subscribers receive inspiring and timely content.
- Regular monitoring of the website to ensure it continues to provide inspiration and practical advice on visiting.
- Responding to online inbox and providing the best possible online experience for potential visitors.
- Responsibility for managing NGI’s internal image and video libraries.
- Keeping content on NewcastleGateshead.com up to date and accurate.
- Identify and secure partnerships with local businesses and tourism-related entities to maximise advertising opportunities on the website.
- Responding to tourism partners and other requests for info about the destination and national and international amplifiers like VisitEngland and VisitBritain on influencer trips in relevant markets
- Delivering solus emails for businesses and website advertising to increase revenue through our digital channels and supporting income targets.
- Proactively identify and update blogs and SEO content on newcastlegateshead.com in line with seasons, campaigns and partner events.
- Identify proactive and reactive opportunities for content creation that includes partners and major events where relevant, as well as opportunities to enhance the overall strategy and themes
- Support NGI partnership sign up and retention and work closely with visitor economy partners, ensuring we represent them with accuracy and impact on our channels and keeping them up to date with the work we’ve done on their behalf.
- Support and report on social media outputs, effectively, working with cross-functional teams and external partners to deliver KPIs for funders in-line with our strategic goals.
Wider responsibilities:
- Be an ambassador for Newcastle and Gateshead and a guardian of the NGI brand.
- Partnership approach to all initiatives and projects
- Undertake any other duties that may be required to ensure the smooth running of the wider organisation.
- Administrative tasks and CRM updates
What can NewcastleGateshead Initiative offer you?
- Generous annual leave entitlement (25 days, plus bank holidays, increasing to 27 after 2 years’ service)
- Enhanced occupational sick pay
- Death in service benefit
- Eyecare vouchers
- Fantastic learning and development opportunities
- Ongoing CPD (Continuing Professional Development) training
- Flexible hybrid working
- Employee Assist Programme
- City centre location
How to Apply:
To apply for this position, you can download the full job description and person specification and application form below. Completed applications and equal opportunities monitoring form should be emailed to jobs@ngi.org.uk. Please note we do not accept CVs.
Closing date: Monday 10th February 2025
Interview date: Friday 15th February 2025
Completed applications and equal opportunities monitoring form should be emailed to jobs@ngi.org.uk.
Downloads:
Content-Executive-Job-Description-and-Person-Specification
Guidance notes
Application form
Equal opportunities monitoring form