Tourism is the fourth largest sector in the North East, supporting 66,000 jobs. However, when tourism businesses started to open their doors following lockdown at the beginning of July 2020, the industry had already seen direct losses of more than £1.4bn, with a further £448m lost to the regional economy from the supply chain and spending from those employed in the sector.
At NGI, we continue to lobby government for support for the industry and are planning and delivering marketing activity to encourage people to safely visit NewcastleGateshead and North East England for day visits and overnight stays.
For any of this to happen we need to understand what is going on in the destination. In order to do this effectively NewcastleGateshead Initiative continues to invest in a performance monitoring tool known as T-Stats. This system allows us to input occupancy data, visits to attractions, retail footfall, airport arrivals, and much much more. BUT we need your help!
We need you to participate in the survey and share your data. Individual data is 100% secure and the system is free to all partners of NewcastleGateshead Initiative. In return you will get:
- The ability to benchmark your business.
- Access to visitor profiles.
- Access to wider data such as unemployment, exchange rates, fuel and energy prices The ability to export any of this into your own reports.
- The ability to tell a more in depth story.
A wide range of businesses are already using the system but the more businesses that take part the greater the benefit to all.
To get involved then please contact ian.thomas@ngi.org.uk for a log in.
If you are not a current partner of NewcastleGateshead Initiative and would like to gain access to the system then please contact ian.thomas@ngi.org.uk depending upon the nature of your business and use of the system then some charges may apply.