River Island announces the re-opening of its Metrocentre store on Saturday 16th November. The latest of River Island’s fleet to be part of its optimisation plan, the upgraded store offers a spacious 17,000 square feet of design-led fashion, promising a fully integrated shopping experience; combining physical and digital, with interactive fitting rooms and the addition of self-service tills in the Women’s fitting rooms, allowing customers to complete purchases right there.
The newly renovated store will offer womenswear staples across clothing, footwear and accessories alongside trend-led new season pieces and a dedicated denim zone. Menswear will carry leisurewear, denim in various fits and washes and a sophisticated range of smart apparel with kidswear offering RI baby, mini and older kids’ collections with highlights including Christmas partywear and everyday essentials.
The new interior has a contemporary loft feel, using brick, woods, and concrete floors, brought together with unexpected moments of discovery that River Island is known for, reflecting its in-house creative culture, one-of-a-kind quirks, and elevated offerings.
To celebrate the opening, on the 16th & 17th November, customers can take part in experiential activations including a ‘Festive ticket hunt’ to win iconic prizes and enjoy complimentary cookies whilst listening to the celebratory sounds of in store DJs. The first 150 customers on both Saturday and Sunday to spend over £40 will receive a limited-edition tote bag and RI fragrance, whilst those who spend over £60 will receive a complimentary flower bouquet to take home with them.